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F&B Concept Competition – Official Submission Form

Section 1: Personal Information

Full Name

Emirati ID Number

Phone Number

Email Address

City of Residence

Date of Birth

Month

Day

Year

Gender

Male

Female

Section 2: Business Concept Overview

Concept Name

Brief Concept Description

Describe your F&B concept, vision, and the customer experience you aim to deliver.

Unique Selling Proposition (USP)

What differentiates your concept from existing market offerings?

Target Audience

Define the ideal customer profile for your concept (age, lifestyle, preferences).

Type of Cuisine:

Service Model

Dine-in

Takeaway

Delivery

Food Truck

Section 3: Menu Development

Signature Dishes

Attach a detailed sample menu with a minimum of five unique dishes, including pricing and short descriptions.

Menu Highlights (if not in attachment):

Section 4: Financial Plan

Estimated Initial Investment (AED)

Projected Monthly Revenue (AED)

Projected Monthly Expenses (AED)

Estimated Break-even Timeline (Months)

Funding Strategy

How do you plan to finance the startup phase? (e.g., self-funding, investors, loans)

Return on Investment (ROI) Expectations

Section 5: Operations Plan

Staffing Needs

List job roles and expected headcount (e.g., chef, servers, cashier).

Section 6: Branding & Marketing Strategy

Brand Identity Overview

Describe the tone, style, and visual identity of your brand.

Marketing Strategy

Channels, tactics, and key messaging to reach your audience.

Customer Retention Plans

Loyalty programs, CRM tools, or special offers.

Growth & Expansion Plans

Future goals for scaling or franchising the concept.

Required Attachments

Please ensure all relevant attachments are submitted along with this form:

Copy of Emirates ID (Mandatory)

Sample Menu – With pricing and descriptions (Mandatory)

Detailed Business Plan – Including SWOT analysis (Recommended)

Branding/Visual Identity – Logo, packaging, interior mock-ups (If available)

Financial Breakdown – Startup costs, monthly forecast, funding sources (Mandatory)

Pitch Presentation – Concept highlights, customer targeting, vision (Optional but encouraged)

Food Safety Strategy – Compliance with local health regulations (Recommended)

Declaration

I hereby certify that all information provided in this form is true and accurate. I confirm that I am a UAE citizen and eligible to participate in this competition.